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marvellous
performance

For app startups

Illustration: installs start at 100,000 and climb fast, while users still active a month later start at 500 and barely move.

Installsclimbing fast
Still using it a month laterbarely moving
We fix it.

You raised to grow. We turn installs into users who stay, order, ride and come back, on numbers your investors can audit.

Book a Discovery CallSee the results

You’re Paying For The Wrong Number

Installs that get deleted.

People here delete apps to free up space. An install that's gone by the weekend is money spent on someone who removed you.

Cheap installs, expensive users.

Your cost per install looks fine. Your cost per user who's still active a month later is several times higher, and that's the number your next round is priced on.

One side grows, the other doesn't.

Plenty of riders and nobody to drive them. Plenty of customers and three restaurants. A marketplace that grows one side leaks the other.

Your dashboards disagree with your bank.

Every platform claims the same user. Your finance team's number is lower than all of them.

High-Value Installs, Not Just Installs

We don’t sell installs. We build three engines that turn spend into users worth having.

Acquisition

Tracking your finance team trusts, then campaigns optimised for the first order, ride, lesson or booking, not the install. On both sides of your marketplace, not just the easy one.

Retention

Getting new users to their first real action, bringing them back, and winning back the ones who drifted before they delete you.

Revenue growth

Growing what each user is worth, and moving budget to wherever the next naira earns most. Spend stops automatically when tracking breaks or fraud rises.

Just need installs?

Sometimes installs are the right goal: a launch, climbing the store charts, or a download milestone your investors track. We run large-scale install campaigns for that too, and we’ll be straight with you about how many are still installed a month later.

Book a Discovery Call
Marvellous Esevbode

Founder-Led. Senior Only.

Your account is overseen by our founder, Marvellous Esevbode, and run day to day by a senior account manager. No juniors learning on your budget.

Marvellous has spent over ten years growing businesses across Nigeria, Ghana, Kenya, Uganda, the UK and the US, in e-commerce, travel, fintech, SaaS and mobility.

Meet the founder

Your Marketing Department, Or An Extension Of It

We work as your marketing team, or alongside the one you have, with product and operations as well as marketing, because in an app business growth that ignores what happens after the install isn’t growth.

One goal: grow the business, on numbers your board and investors can check.

What Our Founder Has Done Before

Our founder's workApps01

A US food delivery app

The problem

Operating in 28 metros, it had to win more first-order customers with the budget frozen. Platform-reported numbers were no longer accepted: only deduplicated customers the ads actually caused counted, and payback had to stay under six months.

What changed

One definition of a new customer across Google and Meta, counted once. Budget moved weekly by marginal return, and spend was timed to the months when demand was high and ads were cheap.

Incremental new customers

Cost per incremental customer

Payback: about 4.5 months, every month inside the six-month limit.

The result, Year 1 to Year 2, on the same $14.69 million

Incremental new customers+20.3%
Year 1
418,879
Year 2
503,767
Cost per incremental customer−16.9%
Year 1
$35.07
Year 2
$29.16

Lower is better.

MeasureYear 1Year 2Change
Incremental new customers418,879503,767+20.3%
Cost per incremental customer$35.07$29.16−16.9%

Payback about 4.5 months, every month inside the six-month limit.

Our founder's workMobility

A bus travel app across Nigeria, Ghana and Uganda

Downloads and registered users up 400% within a month, repeat bookings up 40%, acquisition cost down 75%.

Our founder's workFood delivery

A restaurant marketplace

Cost per order from $5 to $3.20 within 3 months, and over 2 million users acquired across app and web.

Our founder's workEdtech

A language-learning app

Free users up 40% month on month for 6 months straight, paid subscriptions up 30%, free-user churn down 20%.

Our founder's workUsers who stay

A Nigerian online travel agency's app

Uninstall rate down by about 70%, app retention rate up 100% year on year.

Is This You?

Yes, if

You’ve raised and growth is now the job. You’re spending, or ready to spend, at least ₦3 million a month. You want to know what a user who stays really costs you.

No, if

You’re pre-launch, or you need growth this month whatever it costs to keep those users.

Building a fintech?

We have a page built for you. Growth for fintechs →

Grow On Numbers You Can Defend

Tell us what you’ve raised, what you spend, and what an active user costs you today. If we’re the right fit, the first conversation is about your numbers, not a pitch.