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performance

Our people

Performance marketing, and the legal discipline behind the data it runs on. In the markets we work in, one without the other is a liability.

Marvellous Esevbode

Marvellous Esevbode, MBA

Founder & Growth Strategist

Marvellous has spent over a decade running paid media against unit economics rather than platform-reported returns, for brands in Nigeria, Ghana, Kenya, Uganda, the UK and the US. Marvellous has managed Google Ads budgets of up to $2m a month, and worked on accounts spending up to $50.4 million a year across Google and Meta.

He works as a Fractional CMO, which means he is in the account rather than above it. The work that follows is the same in every engagement: find where spend and revenue stop agreeing, fix the measurement before touching the campaigns, and consolidate what has sprawled. On one B2B account that meant collapsing more than a hundred campaigns into ten and taking return on ad spend from 0.67x to 6.11x — on 58% less spend.

He holds an MBA, and writes the diagnostic tools this agency gives away, including the Growth Audit and the calculators at /tools/.

Katoro Morene

Katoro Morene, LL.B, B.L

Chief Operating Officer · Compliance & Legal

Katoro is a lawyer called to the Nigerian Bar in 2021, with a practice built across corporate governance, regulatory compliance and dispute resolution. She holds an M.Sc in Industrial Relations and Personnel Management from the University of Lagos and an LL.B from Igbinedion University.

Her compliance work began at the Society for Corporate Governance Nigeria, running governance reviews against the Nigerian Code of Corporate Governance. At Akabogu & Associates she handled corporate compliance and litigation in maritime and energy, liaising with NIMASA, the Nigerian Ports Authority and customs on regulatory matters. At Alethia LP she advised on employment law through mergers, acquisitions and restructuring.

At Marvellous Performance she owns operations and the legal and compliance function: client contracts, data protection under GDPR and the NDPA, and the governance that decides how customer data is collected, stored and shared across the markets we work in.

Why it matters

Most Marketing Data Is Collected On A Handshake

Running ads across Nigeria, the UK and the US means three regimes, and a hashed email is still personal data under two of them. Our own consent gate stops UK and EU conversion data reaching an ad platform before there is a lawful basis for it — a decision we made about our own site before any client asked.

That is the standard we apply to client accounts. Not because compliance sells, but because data collected without a basis has to be discarded rather than used, and losing a year of measurement is more expensive than getting it right at the start.

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