Free tools
Small things that go wrong in setup and quietly cost you money. Each one takes a couple of minutes.
UTM Builder
Campaign links spelled consistently, so one channel is one line in your reports.
Open →Landing Page Checker
What Google, LinkedIn and Slack read when they fetch your page.
Reads the HTML, does not render the page.
Open →Break-Even ROAS
The number your ad spend has to beat before you earn anything.
Open →CAC Payback
How long a customer takes to pay back what you spent winning them.
Open →Ad Waste Estimator
A monthly range for what a badly built ad account is costing you.
Open →Campaign Planner
Whether your budget and structure can clear the thresholds Meta and Google publish.
Applies platform rules. Does not forecast cost.
Open →All free, with no email address and no account. Everything except the page checker runs in your browser and sends nothing anywhere; that one has to fetch the address you give it, and saves the result so you have a link to share.
If these were useful
Want The Same Look At Everything Else?
The Growth Audit is four minutes of questions about how you run marketing. Free, and it ends with what to fix first rather than a sales call.