Break-Even ROAS
Most people know their ROAS. Far fewer know the number it has to beat. At a 60% margin you need 1.67x just to stand still.
Enter your margin to see what you need to earn back on every unit of ad spend before you make a penny.
What this does not account for
- Whether your margin figure already has advertising inside it — if it does, the answer is circular
- Returns, refunds and chargebacks, unless you have taken them out of the margin
- Fixed costs: this tells you about the advertising, not about the business
- Any value after the first purchase — a customer who comes back changes the picture entirely, which is what the payback calculator is for
Break-even only looks at the first sale. How long a customer takes to pay you back is the other half of the question.
Once you have a target cost per acquisition, the campaign planner says whether a budget and structure can actually reach it.
One number, one campaign
Where Does The Rest Of It Stand?
Break-even tells you about the ad spend. The Growth Audit is four minutes and covers the system it sits inside — tracking, retention, and what to fix first.