Our founder's work
A crypto exchange
First deposits up 35% from a remarketing strategy, first-deposit conversion rate up 10%, registrations up 25%.
For funded fintechs
Illustration: installs start at 100,000 and climb fast, while first deposits start at 500 and barely move.
Your installs are climbing fast
First deposit is barely moving
You’re Paying For The Wrong Number
Cheap installs, expensive customers.
Your cost per install looks fine. Your cost per depositing customer is several times higher, and that's the number your next round is priced on.
Your dashboards disagree with your bank.
Meta, Google and your attribution tool all claim the same customer. Your finance team's number is lower than all of them.
They install, then disappear.
They download, sign up and never transact. You paid for every one of them.
Fraud that looks like growth.
Incentive abuse and fake sign-ups inflate exactly the numbers that make a board meeting feel good.
High-Value Installs, Not Just Installs
We don’t sell installs. We build three engines that turn spend into customers worth having.
Acquisition
Tracking your finance team trusts, then campaigns optimised for first deposit and first transaction. Every campaign is judged on the customers it actually produced.
Retention
Getting new users to their first real transaction, bringing them back, and winning back the ones drifting away.
Revenue growth
Growing what each customer is worth, and moving budget to wherever the next naira earns most. Spend stops automatically when tracking breaks or fraud rises.
Founder-Led. Senior Only.
Your account is overseen by our founder, Marvellous Esevbode, and run day to day by a senior account manager. No juniors learning on your budget.
Marvellous has spent over ten years growing businesses across Nigeria, Ghana, Kenya, Uganda, the UK and the US, in e-commerce, travel, fintech, SaaS and mobility.
Meet the founderYour Marketing Department, Or An Extension Of It
We work as your marketing team, or alongside the one you have. In fintech, growth that ignores risk isn’t growth, so we work with finance, risk, product and compliance too.
One goal: grow the business, on numbers your board and investors can check.
See Real Results from a similar Fintech Startup
Our founder's work
We’ve worked with several fintech startups like yours. Here’s one: a regulated South African fintech our founder worked with personally. A lending marketplace, borrowers and lenders plus transfers and bill payments, on Google, Meta, TikTok and Snapchat.
The problem
A fixed budget of $1.6 million a year, and platform numbers the finance team didn’t trust.
What changed
- One set of numbers that finance, risk and treasury all accepted, instead of four platforms each claiming the same customer.
- Every campaign judged on the activations it actually caused, measured with holdout tests.
- Spend stopped automatically whenever loan defaults or reserve coverage crossed their limits.
- Borrowers and lenders valued differently, with lenders optimised on the balance they kept, not their first deposit.
- Budget moved every month to wherever the next dollar earned most, across platforms and provinces.
The result, same budget, one year apart
| Measure | Year 1 | Year 2 | Change |
|---|---|---|---|
| Annual paid media | $1.6m | $1.6m | unchanged |
| Incremental risk-approved activations | 220,100 | 258,400 | +17.4% |
| Cost per incremental activation | $7.27 | $6.19 | −14.8% |
| Worst first-payment default | 9.0% | 7.5% | lower |
Contribution after media cleared the board’s 20% threshold.
Is This You?
Yes, if
You’ve raised and growth is now the job. You’re spending, or ready to spend, at least ₦3 million a month. You want to know what a real customer costs you, even if the answer is uncomfortable.
No, if
You’re pre-launch, or you need growth this month whatever it costs to keep those customers.
Just need installs?
Sometimes installs are the right goal: a launch, climbing the store charts, or a download milestone your investors track. We run large-scale install campaigns for exactly that. We’ll also be straight with you about what those installs turn into, because a download isn’t a customer until it deposits or transacts.
Book a Discovery CallGrow On Numbers You Can Defend
Tell us what you’ve raised, what you spend, and what a depositing customer costs you today. If we’re the right fit, the first conversation is about your numbers, not a pitch.